YT Industries GmbH

Capra
Enduro-Bike

 Industrial Design Performance
+ Visualisation of all-out performance
+ Industrial Design for new product development
+ Frame design
+ Industrial Design mission statement for portfolio

 Technical Requirements
+ Carbon monocoque construction
+ For professional use in uphill and downhill cycling
+ Integration of functional accessories and components

Product

A design consultation for a mountain bike frame was performed in close collaboration with YT Industries GmbH. The aim of developing a design concept was achieved through the use of sporty and modern Industrial Design. The separate parts of the frame were joined together using circumferential illuminated edges to create a harmonious overall form.

The CAPRA CF Pro was chosen by the professional magazine “Dirt Magazine” as its “Enduro Bike of the Year 2015”.

Beurer GmbH

FC 55 Pureo Complete Cleansing
Body brush

 Industrial Design Performance
+ Visualisation of wellness and beauty
+ Industrial Design for new product development
+ Design of body brush and handle
+ Product labelling and colour scheme
+ Ergonomics

 Technical Requirements
+ Use in wet environments
+ Consideration of the manufacturing process
+ Incorporation of technical components

Product

at-design developed the Product Design of the FC 55 Pureo Complete Cleansing body brush for Beurer GmbH. The target audience is private consumers. Wellness and beauty define the environment of the Industrial Design. The attributes of “logic” and “simplicity” were the main premises for at-design in the Product Design. The aim of the design was to make the usability and function comprehensible, safe and intuitive through its shape.

Modern yet timeless. The simple, understated design lends the product a logical character and embodies a modern sense of wellness and beauty.

Beurer GmbH

MP59 Wet & Dry
Hard skin remover

 Industrial Design Performance
+ Visualisation of wellness and beauty
+ Industrial Design for new product development
+ Development of the housing concept and abrasive rollers
+ Product labelling and colour scheme
+ Ergonomics

 Technical Requirements
+ Use in wet and dry environments
+ Consideration of the manufacturing process
+ Incorporation of technical components

Product
at-design developed the Product Design of the MP59 Wet & Dry hard skin remover for Beurer GmbH. The target audience is private consumers. Wellness and beauty define the environment of the Industrial Design. The attributes of “sensuality” and “simplicity” were the main premises for at-design in the Product Design. The focus on function and feel were intended to impart a valuable and professional character to the product.

Essentially, less is more. at-design’s innovation in the Industrial Design is the design of an asymmetrical abrasive roller. This enabled it to be used both on large areas as well as selectively on smaller ones.

Beurer GmbH

FT100
Contactless thermometer

 Industrial Design Performance
+ Visualisation of “safety” and “professionalism”
+ Industrial design for new product development
+ Development of the housing concept
+ Product labelling and colour scheme
+ Ergonomics

Technical Requirements
+ Application area: public space and private households
+ Consideration of most important aspects of medical engineering
+ Consideration of the manufacturing process
+ Incorporation of technical components

Product
The contactless thermometer FT100 was designed by at-design for Beurer GmbH. The product is used in public spaces (e.g. airports) and in private households. The housing concept from at-design, the “pistol shape”, enables intuitive, targeted use of the device. The Industrial Design should convey the image of “professionalism” on the one hand, and the communication of “safety” and “inconspicuousness” on the other.

With the clear and discreet design of the FT100 clinical thermometer, at-design placed the emphasis on usability and a friendly product language.

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